The power of storytelling
In light of the new exciting, glamorous brand perception we then had to give each hub a unique and emotionally charged experience. To do this we came up with an inspired analogy.
Insight:“You can’t judge a book by its cover but you can judge a series by its cover photo.”.
M&B have some amazing cover art and use very emotive imagery. We figured the cover art would act as an emotional pull for each sub genre, or series. This was a great way to reinforce the variety and excite the reader. By using large cover images, type and colour each hub still had a distinctive feel.
A hub approach was stylish never compromising the business or audience needs. We gave each series, author and genre a hub that acted as a mini shop window, presenting a snapshot of books, social activity and content. This gave that series, genre or author clarity and context.