One design doesn’t fit all
With a product like bathstore, presenting the information well can win new customers. We did this by using a simple template. One design doesn’t fit all so we created multiple variations of the product page. An example was a bundle product page where users can keep control of the total price by adjusting their selections.
Service by Design
One of bathstore’s biggest ‘draws’ is the Service by Design proposition. This is a bespoke experience for the customer at an affordable price. We made this into an easy to use CMS area, whereby bathstore could add more content to the relevant steps of their Service by Design proposition. These Service by Design messages were also dotted around website helping the user at every point.