When TalkTalk realised their website had become too complex and sales were falling, they called on our design talents and our proven record of successful collaboration to help them stop the decline.
That was back in 2007. We were taken on as a design agency and asked to work with the TalkTalk marketing team as well as a leading usability agency - Amberlight.
The projects were very successful, and soon TalkTalk realised that they needed improved navigation to reflect their core values of honesty and openness. They approached us again, this time to collaborate on the design of their My Account section.
What they didn’t know was that we combine usability with design, so when we pitched for the design we also gave them our suggestions for improving the information architecture. It wasn’t just the look of the site that needed to change, it was the way it worked. Because of our past work with TalkTalk, we had in-depth understandings of their customers, and how best to get them back on board. TalkTalk were impressed with our proposal and they saw the logic of hiring an agency with combined skills to solve what was a double-sided problem.
We continue to work closely with TalkTalk, their customers and their marketing people, and that relationship continues to flourish.
