Purple Dragon is a family club where parents can take some time to themselves while their kids eat, play, learn and have fun.
We provided art direction, information architecture and front-end development to design and build their website, which appeals to adults primarily, but also reflects Purple Dragon’s core values. We took a simple yet playful approach to showcase the benefits of the club, using the website as a way to introduce the real environment, which is spacious, bright, friendly and exciting.
Purple Dragon is the first club of its kind, a high-end, adult friendly and child-centred retreat for people who enjoy life’s luxuries.
Purple Dragon deserved an ultra-slick fun-inspiring site, so that’s exactly what we made.
