"Pixelgroup surpassed our expectations: it looks professional, slick and modern. Throughout the design process they met our demands and, thanks to their expertise, the end product was better than what we had imagined."
Catarina Araújo
Marketing Executive, Global Client Development, LexisNexis
Counsel to Counsel news is now recognised as a source of information that connects the global in-house legal community.
LexisNexis asked Pixelgroup to think of a way that documented, archived and promoted Counsel to Counsel forums that were being held around the world. As well as sharing insights gained from the events, they wanted to attract new attendees and keep everyone in the industry in the loop.
Working closely with their marketing team, we provided a strategy that involved a microsite and quarterly email campaigns. This involved some information architecture, design direction, front-end development, analytics and a website with a CMS, that helped communicate the LexisNexis and Corporate Counsel brand values - making the past and future event articles accessible to the whole industry.
We tracked the results of our work to make sure we had hit the right notes and since the product launched, readership of the newsletter has steadily increased and 50% of all traffic sources are from the search engines (not bad for organic SEO).
