"This project has been one of the smoothest, least stressful redesigns that I've experienced in 12 years of developing websites. Pixelgroup are a pleasure to work with - they are talented, hard working and committed. They have strong project management skills and have met all their deadlines to date."
Sara Chamberlain
Head of Online, BBC World Service Trust
The BBC World Service Trust had let their image slide and they asked us to help. We as a team have travelled far and wide and used our collective understanding of the world to create an identity for them, which would help reaffirm them as the charitable, independent arm of the BBC.
Our work on their identity and user experience online has heralded much acclaim and since the website launched in 2008 the Trust has been duly recognised and rewarded the world over.
As a point of contact for international agencies, media groups, donators, citizens and stakeholders, the BBC World Service Trust's new site had to reflect the diverse and important work that they do as well as being efficient and user friendly for all manner of personalities. It also needed to adhere to BBC brand guidelines as well as being recognisable in its own right.
We sketched, tested, sketched more, discussed, tested again and finally crafted the design that would give the Trust the friendly face it needed to effectively communicate its goals, aims and achievements.
Pixelgroup collectively speak a dozen languages and come from different nations. In order to capture the essence of the global scope of the BBC World Service Trust we had a look over our holiday snaps.
The most poignant visual aspect that we noticed consistently was the hand painting of billboard adverts. That's where we found our answer, an identity that wouldn't alienate or intimidate villagers in Africa or executives in Shepherds Bush.
The people at the Trust loved it, and now that identity as well as our carefully designed user experience is a globally recognised brand.
