Every project is unique and each element of our approach will adapt to your specific requirements. We maintain a culture of discovery and conduct testing throughout the process to ensure that your goals are reached, then exceeded.
To begin we need to know who you are, what you do and how you take your coffee. We use workshops, analytics, statistics and interviews with everyone from your shop floor staff through to your managing director to find out exactly what makes you tick.
The more we know about you and your business, the better equipped we'll be to help.
Deliverables:
The customer is always right, that is as true online as it is in a restaurant. If your customers aren't pushing the right buttons then you're losing money. This process is all about communication; we go straight to the source of your income to find out what they think.
We analyse your target audiences, research the marketplace and conduct user testing to reveal your customers perception of your business. These results as the basis for what happens next.
Deliverables:
This is all about possibilities. Our team take to the drawing board to generate ideas to make sense of everything we've learnt to see how we can optimise your user experience.
As well as figuring out your solution, we plan the project to make sure all the elements are in place and ready to test in the real world.
Deliverables:
Once all our ideas are in the mix and the solution is in sight: we keep things lo-fi and get everything down on paper. Using post-its, pencils and Pritt Stick, we map out user journeys, wire-frames to construct the information architecture (IA) before testing prototypes.
Creative visuals are finalised, the IA is polished and tweaked to make sure everything is perfect. This ensures that our thinking is clear and the end product is going to work.
Deliverables:
Putting pixels in place. The technical team at Pixelgroup are always in the room to oversee the build. Using WC3 validated HTML, CSS and flash where necessary the templates are built, keeping in mind any technical considerations that may involve your programming teams.
We adhere to the highest industry standards to make sure we deliver a solution that works best for you.
Deliverables:
We know the importance of measurable results and are committed to your growth. Once the solution is up and running we revisit the testing process, ensuring that your customers are happy and build on our combined success.
Our aim is to get results soon after launch and to continue a lasting relationship with you.
Deliverables: