psychology

making_connections_cover

January 8th, 2014

Making Connections Part 1 – Empathy in User Experience Design

Understanding how neuroscience decodes emotions and brain impulses, to disentangle processes and associations that ignite design.

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deception_vs_persuasion

May 11th, 2012

Persuasion vs Deception: Tactics on the web

As a newbie in the field of UX and having read tons of blogs and articles, one that caught my eye was ‘why UX practitioners should embrace Persuasive Design’…

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