March 2nd, 2015

Highlights from our ‘Agency Hang Out’ #1

Recently, we’ve hosted a couple of internal get togethers with the sole purpose being to share ideas from the wider digital world and discuss the effects on UX and design. Being the selfless kind of agency we are, we wanted to share a few of the concepts discussed and loved.

 

Hololens

Microsoft HoLoLens

Holy Holograms have Microsoft cottoned on to a winner here.

At first, it looks like a the HoLoLens headset they’ve brought out is a direct competitor to the Google Glass – both are headsets after all and allow the user to perform interactive tasks via a virtual screen.
The major difference however is audience type.

Whilst Google aimed their glasses at the everyday consumer – who they later discovered are not ready to give up the selfie stick in favour of an oversized tech hat on a night out – the Microsoft HoLoLens headset has been created with the Enterprise user in mind.

Recognising the wearer’s vocal communication, eye movement and hand gestures, the holographic technology projects images in both midair and on surrounding objects. Imagine if you could physically see what a colleague in a remote location was trying to show you, right in front of your eyes. How much easier and productive would your day suddenly get?

Taster

BBC Taster

‘Taster’ is a new online platform set up by the BBC in order to glean feedback from their audience on a variety of interactive ideas.

Encouraging users to “try, rate and share” what they are looking at, whether video or text based, means BBC can tailor back content and know it will be well received. Wired’s review called it a “digital playground” and we’re inclined to agree. We’d also say that the BBC has been clever in creating a multitude of pilots to match several of their target groups.

Testing 10 mini pilots with an audience who are already engaged with the BBC and most likely to watch the series means a significant reduction in risk and financial output when creating a new drama or series.

There’s also the reusing of content from the BBC News archive which shows users a series of corresponding news items from their date of birth. After setting the date the tool can create several fascinating combinations of historical facts, discoveries, social and economical updates etc. from the time. Creating multiple customised stories highlights the breadth of information held by the BBC.

Users can interact and manipulate video content through the beta version of Body Language too, composing their own poem from a series of poets talking in shots. The content is highly considerate of the audience and rather than a flat video, it hones in on particular body parts with the poet talking directly to the user and indicating to points on the screen, to bring together a polished experience.

Scarlett

W Magazine, interviews with the stars

When you need to tell a story, you need to consider time, interest and design. These video clips use a variety of light, sound and personalised question format to form short burst interviews with our favourite celebrities.

Beer

Colle + McVoy: Free beer for your timesheet machine

Incentivising staff is not exactly new and this project officially launched in November. The notion behind ‘free beer for timesheet completion’ is something we feel should be further exploited though.

Free redeemable points, for example, are regularly being used by brands to entice customers to revisit their shop or online store. Rewarding those who may shop with you anyway is a one dimensional reward scheme though and a rather singular view of what builds brand loyalty.

Don’t get me wrong, I’m an avid Nectar* points collector myself. What if the UK market took inspiration from Belly Rewards though, the USA cross reward scheme which links up business, brands and behaviour?

Ah, the mind boggles yet again…

(*amongst others!)

About the author

Kristina is responsible for new business activity for the studio and making sure the group are up to date with the latest news in digital.

Comments

Be the first to comment!